Four years ago, my family and I moved from New York City (Manhattan) to Berkeley in California. I was certain of the positive personal benefits this move would bring my family, but was pleasantly surprised by the impact it had on the professional part of my life.
Before we go further, let me say this blog is not about the influence of the ongoing counter-culture of Berkeley on advertising. Although there is still a healthy of dose of that – my kids have been to more marches than most of their elementary school peers – this is about my exposure to the teachings and learnings of how the brain works, why we make certain decisions and what makes us happy.
I’m not a psychologist, but I am drawn to the power of the mind and how having knowledge of how our minds function – both as individuals and groups – can take the work of advertising/marketing professionals like us to completely new levels of meaningfulness, relevance and impact.
Living in Berkeley, and very close to the UC Berkeley campus, I’ve become a great fan of the writings of ‘Berkelians’ Dacher Keltner (The Power Paradox: How we gain and lose influence), Daniel Kahneman (Thinking Fast and Slow), Dr Rick Hanson (Hardwiring Happiness: The new brain science of contentment, calm, and confidence), and other thought leaders – especially those connected with UC Berkeley’s Greater Good Science Center. Whether you are looking to improve yourself, your team or your organization, their content is terrific and I highly recommend you check it out. But how does this relate to marketing?