It’s safe to say that the global events of 2020 probably did not feature in business plans at the turn of the year. Amid the COVID-19 breakout, towns, cities, and entire countries and economies have fallen into lockdown, causing significant amounts of stress and uncertainty.
As the world begins to open back up again, the way businesses operate internally and exactly how they engage with their customers has been altered indefinitely. Just as shops and restaurants have had to adapt to social distancing and personal protection measures, so too have companies needed to massively up their digital games. Online visibility, brand exposure, and engagement have taken on new levels of importance.
It’s a critical, though perhaps unsurprising fact, that internet usage sits at an all-time high. This has shifted the focus of resource and budget allocation far further online for countless businesses. In fact, eMarketer predicts a 20%+ growth in digital advertising for the remainder of 2020 and projecting another 20%+ lift in 2021, even amid ongoing economic uncertainty.And, thought the future may remain uncertain for companies of all kinds and in all sectors, one thing remains clear: search engine optimization has never been more vital for survival and success.