Content Strategist

Retina is a multi-award-winning global advertising, marketing communications and technology services company – and both 2020 ANA B2B Agency of the Year and The Drum’s 2020 Martech Agency of the Year. We provide expertise to global Fortune 500 clients in the areas of strategy, creative and content, and go-to-market/media. Our aim is to enable our clients, empower our teams, and always push boundaries.

We’re seeking an instinctive, articulate Content Strategist to join our rapidly growing global teams in Scotland, Romania, Vienna & Austria. You’ll have a passion for writing and strategic thinking, with the ability to develop insight-led content strategies and written material for a wide range of international clients.

Who we’re looking for:

  • A strategic thinker with the ability to deliver on business objectives, influence consumer perceptions and nurture audience journeys through relatable, meaningful and compelling content.
  • You are able to translate research-led insights into value propositions, messaging pillars, and content strategies that deliver business impact for clients.
  • You have excellent copywriting skills and are able to communicate client offerings and campaign stories for a wide range of complex markets for both B2B and B2C companies.
  • You have the flexibility and agility to develop compelling content, from digital experiences and social media campaigns, to brand activations and web copy.
  • You are a team player and fierce collaborator who can also work independently
  • You are proactive and self-directed
  • You maintain a high awareness of industry issues and trends
  • You can provide effective messaging with either precise instruction or creative freedom

What you’ll be doing:

  • Working with our brand strategy team to run client workshops, conduct voice of the customer interviews, do competitive analyses, and develop insight-led positioning strategies for our clients
  • Conducting content audits and developing content marketing strategies to help our customers optimize their existing content and identify any gaps or opportunities for new content
  • Managing the creation of written thought leadership, marketing materials (including web and landing pages) and sales enablement content
  • Conceiving, researching and executing content initiatives
  • Editing and proofreading long- and short-form copy, supporting junior team members with feedback
  • Working collaboratively in a fast-paced environment and successfully managing multiple projects simultaneously
  • Presenting work internally and to clients
  • Successfully managing multiple projects simultaneously in a fast-paced, international environment
  • Demonstrating extreme attention to detail and process, even as project demands evolve
  • Taking ownership of projects and ensuring they meet agreed deadlines, and always to a market-leading standard


  • At least 2-4 years of content or brand strategy experience (online and traditional) in an agency, in-house or journalistic setting
  • Fluency in Microsoft Office/Apple software (Word, PowerPoint, Keynote)
  • Experience in SEO strategy and tactics, including using Google Analytics and other tools
  • University degree (undergraduate level or equivalent) in Communications, design or another creatively/culturally interesting field OR equivalent work experience
  • Real-world experience in a journalistic, creative or marketing related field. Experience in banking, technology, or life sciences industries is a plus.
  • Experience working in B2B or business marketing in complex categories
  • A well-rounded portfolio that reflects innovative, original copy and first-rate editorial skills
  • Outstanding communication skills – both written and verbal
  • Strong attention to detail, proofreading and process

Key Info

Employment type: Full Time Seniority Level: Marketing Location: Scotland

Key Info

Employment type: Full Time Seniority Level: Marketing Location: Romania

Key Info

Employment type: Full Time Seniority Level: Marketing Location: Austria

Perks and Benefits

This is an exciting opportunity for anybody looking to advance their career as a Content Strategist, and do so in a fast-paced, hands-on environment of high standards and equally high appreciation for your work. It’s a full-time position – on a remote, hybrid, or on-premise basis – with a competitive salary and paid vacation. You’ll benefit from a flexible schedule and the chance to collaborate with international colleagues and even visit our international offices. You’ll also be assigned to industry-leading and innovative companies, as well helping an award-winning agency realize its lofty ambitions.

If this sounds like the perfect fit for you, apply today!

Apply Here!

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