Digital User Experience (UX) Strategist

Retina is a multi-award-winning global advertising, marketing communications and technology services company — and both 2020 ANA B2B Agency of the Year and The Drum’s 2020 Martech Agency of the Year, providing expertise to global Fortune 500 clients in the areas of strategy, creative and content, and go-to-market/media.

We’re seeking a brilliant, dynamic digital User Experience Strategist in either our rapidly growing Glasgow, Toronto or San Francisco offices to help grow and coordinate our digital design and web and mobile development capabilities.

This person is an excellent facilitator, master at prioritizing and highly proactive problem solver. Someone who has strategic, business and diplomatic acumen, and a ridiculously strong eye for detail. Someone who thrives on big challenges and responds with big creative solutions – and user experiences that engage, excite and compel action.

The digital UX strategist should have experience developing strategy and seeing projects through for websites, microsites, landing pages, and digital experiences – from gathering project requirements through user journeys and wireframing, to planning, design, production and QA. Digital advertising and mobile app experience would be huge pluses as well.

Key Responsibilities:

  • You are a team player and fierce collaborator, though can also work independently
  • You are proactive and self-directed
  • You maintain a high awareness of industry issues and trends
  • You have a well-rounded portfolio that reflects innovative work for a variety of industries
  • You have outstanding communication skills – both written and verbal
  • You consistently meet deadlines and have the ability to prioritize multiple projects
  • You have a multi-hyphenate skill set: Digital-traditional-social, Advertising-marketing-content, Long-form and short-form content, Left-brain-right-brain-creative-strategic

What you’ll be doing:

  • Run project meetings and facilitate workshops to provide and extract valuable insights that will contribute to a project’s concept, strategy and architecture rationale
  • Conduct and lead research initiatives on the project and its influencing factors e.g. competitors, infrastructure, market, etc. Once complete, perform quantitative and qualitative analysis on this information to outline solutions
  • Ascertain and analyse all the relevant business and user considerations: produce user personas, user journeys/flows and engagement maps, use case diagrams and scenario mapping diagrams, goal identification, etc.
  • Define the structure and content strategy for a digital experience relying on a wide range of information architecture techniques, including but not limited to system flow diagrams, taxonomy, SEO analysis, nomenclature, site mapping, content mapping and personalisation (dynamic content) techniques
  • Produce wireframes and prototypes to visualise page structure
  • Day-to-day, you will work with the client, take their briefs, understand their actual needs, work in collaboration with design and development teams to implement polished, interactive designs that look, feel and function as intended
  • Present and discuss complex solutions (and the resulting deliverables) to a highly professional standard in both oral and written forms.


  • Minimum 3-5 years of design experience in agency, in-house or journalistic setting, online and traditional
  • Fluency in Adobe Creative Suite, Microsoft Office/Apple software (Word, PowerPoint, Keynote, Excel) and wireframing software (Figma, InVision, Sketch, Adobe XD, etc.)
  • Experience with Google Analytics, experience with heatmapping, usability software such as HotJar and Crazy Egg will be a plus
  • Knowledgeable and experience with web development methodologies (agile, waterfall)Familiar with WordPress and other common content management systems (CMS), such as Adobe Experience Manager, Joomla, Drupal, Contentful,
  • Experience working in B2B or business marketing in complex categories a plus

Key Info

Employment type: Full Time Seniority Level: Senior Tech Location: Glasgow

Key Info

Employment type: Full Time Seniority Level: Senior Tech Location: Bucharest

Key Info

Employment type: Full Time Seniority Level: Senior Tech Location: Toronto

Key Info

Employment type: Full Time Seniority Level: Senior Tech Location: San Francisco

Perks and Benefits

It’s a full-time position with a competitive salary, negotiable dependent upon prior experience. This position also includes paid vacation and a flexible schedule, including working from home. You’ll have the chance to partner with industry-leading companies while helping an innovative global organization reach its full potential.

If this sounds like the perfect fit, we want to hear from you!

Apply Here!

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