Senior Paid Search Specialist

Retina is a multi-award-winning global advertising, marketing communications and technology services company — and both 2020 ANA B2B Agency of the Year and The Drum’s 2020 Martech Agency of the Year. We provide expertise to global Fortune 500 clients in the areas of strategy, creative and content, and go-to-market/media. Our aim is to enable our clients, empower our teams, and always push boundaries.

We are seeking a Sr Paid Search Specialist to join our growing global teams in either Glasgow or Bucharest office and provide paid search leadership and help deliver elite performance.

Do you regularly evaluate your target keywords’ performance? Do you know how to determine negative and local keywords and match ads with landing pages? Do you have a “mobile-first” mindset when creating your PPC ads and landing pages? Does your experience include including call conversions and optimizing for voice search? Are you laser focused on conversions? Do you make A/B testing a habit?

If so, we’d love you to keep reading…


  • Passionate about paid search, with min. 3-4 years of experience implementing paid search programs
  • Relevant certificate (Google AdWords, Google Analytics, etc.) is a plus
  • Ability to work with global teams across multiple time zones
  • Data driven and creative problem solver
  • Ability to work and adapt in a fast-paced, innovative, deadline driven environment
  • Experience with building and managing complex paid search programs (20+ ad groups, thousands of keywords, all match types).
  • Eager to learn and grow professionally

What you’ll be doing:

  • Work with our clients to understand their objectives and build a campaign strategy that is most likely to drive success
  • Paid search strategy development, execution, and analytics
  • Manage search ad groups and campaigns including keywords, negatives, ads, landing pages, and product feeds
  • Upload and create target markets for Google’s Display Network
  • Optimize paid search and digital display/remarketing activity
  • Track, and manage conversions in AdWords and Microsoft Ads
  • Create, edit, and audit Ad Copies in AdWords and Microsoft Ads
  • Extensive analysis of search performance

What we’re looking for:

  • You are a team player and fierce collaborator
  • You have the ability to translate and articulate strategy and tell stories with data
  • You help solve problems, wherever they arise. You don’t need to know the solution to every problem, but you need to be able to help the team find it.
  • You are proactive and self-directed with a passion for learning and sharing knowledge

Key Info

Employment type: Full Time Seniority Level: Senior Tech Location: Glasgow

Key Info

Employment type: Full Time Seniority Level: Senior Tech Location: Bucharest

Perks and Benefits

This is an exciting opportunity for anybody looking to advance their career as a Sr Paid Search Specialist, and do so in a fast-paced, hands-on environment of high standards and equally high appreciation for your work. It’s a full-time position – currently on a work-from-home basis – with a competitive salary and paid vacation. You’ll benefit from a flexible schedule and the chance to collaborate with international colleagues and even visit our international offices. You’ll also be assigned to industry-leading and innovative companies, as well helping an award-winning agency realize its lofty ambitions.

If this sounds like the perfect fit for you, apply today!

Apply Here!

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