Audi makes some of the world’s most incredible performance vehicles and is driving progress in mobility with its transformative electric vehicles and autonomous technology. When Audi rolled into Retina, they sought to deliver a digital shopping experience as innovative as their automobiles.
The mobile-empowered consumer can research do their research online, 24/7. In fact, approximately 80% of today’s car buyers come to a dealership knowing what they want. Yet, the process of test driving a car is often still surprisingly analog.
Booking a test drive can involve back-and-forth emailing and calling that can take a lot of time and create opportunities for human error or customer abandonment. Audi charged Retina with developing a solution to accelerate the booking process, increase conversions and increase customer satisfaction.