Hewlett Packard Enterprise (HPE) is an industry-leading information technology company that enables customers to go further, faster. From the cloud to the data center to workplace applications, HPE’s technology and services help customers around the world make their IT more efficient, more productive and more secure. Retina was selected to develop HPE’s Blockchain content strategy and communication plan.
HPE’s challenge was the opposite of what most B2B brands face: they had a wealth of top-of-the-funnel, issues-oriented content to engage businesses interested in blockchain technologies – but they lacked substantive, bottom-funnel content and were being outflanked by competitors.
Our objective was to develop a full-funnel content strategy to support HPE’s blockchain solutions that would utilize the right mix and cadence of content to identity audiences beyond the awareness stage in the financial services sector.