Retina leveraged our agile media methodology, planning and launching the campaign in three waves that enabled ongoing optimization for media channels and placements, based on campaign performance. This is also allowed us to use the learnings from Waves 1 and 2 to optimize the Wave 3 budget.
Our strategy intelligently segmented and targeted Jumio’s audiences to engage customers and prospects broadly (as decision makers and influencers), and more specifically by title and job function or vertical industry.
The multi-channel campaign was rolled out across digital display and programmatic, organic social, content syndication, blogs, print, webinars and custom/native digital content via the Forbes BrandVoice network.
The entire effort was programmed, measured and optimized via Salesforce, Pardot, Bizible, and Google Analytics – and brand awareness and purchase consideration measured on a near-realtime basis with Nielsen.