To improve their online customer experience and recover the abandoned browsing sessions and carts, Kohl’s needed a partner with deep knowledge and expertise, both in the latest technologies and in Marketing Platforms implementation. Retina was that partner.
Retina’s specialists collaborated with Kohl’s teams across multiple departments and implemented an offer personalization engine that enabled Kohl’s to gain control over customer data and tailor its messages based on a customer’s profile, interests and behaviors.
Retina planned, defined, created and deployed content and design strategies, and data mapping structure solutions – completing the entire project within 12 months. The technical team also defined the Points of Interaction (POI), created a delivery strategy for the personalized offers, and provided deep technical expertise that delivered a flawless implementation process.