Thermo Fisher hired Retina due to our deep expertise with outbound marketing technologies, data management and privacy. Being an established, trusted advisor and technology partner at Thermo Fisher, we were able to plan, design, build, test, and deploy a permissions management solution in record time: we completed two out of three phases within two quarters with deliverables every month.
After gathering requirements and socializing a comprehensive analysis document, we devised an architecture to integrate opt-ins and out-outs between all Thermo Fisher marketing instances to enable global compliance with privacy requirements, while maintaining the capability for individual brands to reach out to their customer bases and prospects effectively. We implemented this functionality company-wide within Phase One, with an aggressive schedule of just three agile sprints.
In Phase Two, we implemented the features enabling opt-in and opt-out granularity by brand, allowing customers to choose the categories of communication they are interested in, and the company to selectively communicate relevant and desired materials segmented by customer/prospect interest. Customers/prospects gained the ability to indicate interest selectively by brand group: Thermo, Invitrogen, Applied Biosystems, Fisher Scientific, and Unity Lab Services.