The Foundation of Marketing Science
With the advent of customer-driven interactions across industries, personalized go-to-market messaging and approaches are increasingly replacing one-size-fits-all campaigns. Data is the critical factor that enables this transition, from marketing art to marketing science.
Data Strategy: Planning for Understanding and Control
From an overall understanding at the top level, through to input for individual personalization on the fine detail level (and everything in between) -- accurate, relevant, timely, and usable data is required. Retina provides the deep expertise needed to plan and execute your data strategy, to acquire all data, store it, organize it, aggregate it, integrate it, and make it available for consumption by both your human team and automated tools.
Data Platforms: Plumbing for Integrated Intelligence
Whether seeking a statistical understanding of your audience, or optimizing interactions with targeted individuals, you will rely on data from numerous internal and external sources. We assist our customers with deep expertise in big data platforms (Hadoop, Spark, Kafka, etc.), cloud environments (Amazon, Azure, Google, Oracle, etc.), and Marketing DMPs (BlueKai, RocketFuel, etc.) to valorize data across all internal and external systems.
Business Intelligence: Results Presentation for Humans and AI
At some point, you will be looking for a business overview. Most likely, whether all your tactics are effective or just some of them, you'll need to drill down, analyze and organize results from different perspectives to present actionable insights to your management and staff. We work with all leading BI platforms (MS Power BI, Tableau, Oracle, Cognos, etc.) to ensure meaningful, accurate, and aesthetically appealing dashboards and reports.
Robotic Process Automation
Data Governance: Gold In - Gold Out
Your data is gold... or is it garbage? How do you make sure it's one and not the other? We design and implement custom data health processes, aggregation, deduplication and other approaches to ensure your data is relevant, accurate, organized and actionable, as well as being collected and kept according to privacy laws and policies. GIGO can be garbage in - garbage out or gold in, gold out -- we ensure it's the latter!
Privacy (GDPR, etc.)
Data Modeling: Turning Data into Actionable Insight
You have -- or will have -- a lot of data, but what you really want is insight. We assist you in making sense of your data by: finding correlations; statistically relevant differences between your segments and personas; real-time actionable trends; if-A-then-B patterns; sophisticated attribution; A/B testing; control group analysis and other statistical modeling, ready for direct input into intelligent marketing automation tools.
Technologies We Master
Content Management and eCommerce
Marketing Resource Management
Analytics and Business Intelligence
Meet the Experts
As Retina shapes the future of digital and creative marketing, our team of visionary, inventive professionals are leading that journey. Meet a few of the experts that make Retina shine.
Chief Technology Officer
Dragos joined the team in 2013 with a software development and architecture background, he learns rapidly and applies efficiently. Marketing automation, digital transformation, strategy and design are his top passions due to the results they all generate for a business.
Deep understanding of using processes and technologies to solve business problems and enable organizations to seize strategic opportunities through the use of data and information systems. Silvian leads the architecting, developing and delivering of highly functional, scalable, and maintainable data platforms.