Creating impact from brand to demand
From accelerating brand to driving demand, Retina is uniquely placed to help organizations identify and capitalize on marketing and business opportunity. Retina’s core competency is our ability to “pull the thread through” – from strategic insights to creative development to activation in the marketplace.
Strategic Planning: Zeroing in on Your Strategic Opportunity
By identifying the most meaningful insights, we can enable you to address every stakeholder’s most essential need, connect with them emotionally, leverage organizational strengths, and provide a competitive advantage through differentiation. Our research and immersion techniques are designed to quickly and effectively identify and activate your strategic opportunity.
Marketing Research
Messaging
Positioning
Portfolio Architecture
Persona/Segmentation
Media Planning: Choreograph the Media Mix Like No Other
Full service media planning and buying across all channels offering clients a media approach that is brand/demand connected, behaviorally aligned, technology powered and supported by a strong network of media contacts. Our planning process allows us to understand the underlying psychology of the target so we know where and when to intersect with them during their daily activity and in turn, drive action.
Media Strategy
Planning and Buying
Media Reconciliation
Ad Serving
Optimization/Reporting
Performance Marketing Platforms
Creative Services: Creative Experiences that Inspire
Retina’s Ideas@Scale deliver the breakout creative and content experiences that demand attention, inspire action, delight customers, build relationships, and activate opportunity – across audiences, geographies and buyer journeys.
Concepting
Video Production
Advertising
Asset Production
Image Development
Content Services: Telling More Human Stories
We don't just 'write copy'. We tell meaningful stories that break through the noise in your market - that tell the complete picture of your brand or help activate demand. From thought leadership to prescriptive content to deep technical writing, our content services offer our clients a whole new approach to content.
Multiformat Content
Biotech Content
Content Journeys
Copywriting
PR/Earned Media: Becoming a Conversation Starter
We combine a talented and knowledgeable media relations team with engineers seasoned to timely and cost-effectively develop the communication infrastructure, tracking and attribution features, data and analytics systems, social media bots, and other technical tools that allow us to reach audiences, adapt messages dynamically, and measure outcomes accurately.
Public Relations
Media Campaigns
Social Media Campaigns