We work with leading marketing and sales technologies including Adobe, Oracle, Salesforce, Amazon, SAS and IBM, plus niche players like eTrigue, Pega, Qlick and Allocadia to compliment open software such as Hadoop, Spark, WordPress and Drupal when devising then deploying effective solutions for demanding marketing and sales firms. We integrate the best tech with legacy systems, develop the missing pieces and build bridges between channels.

Retina provides unique, unparalleled expertise for increasing marketing and sales effectiveness through relevant, targeted, and personalized methodology. We are proud of our significant achievements in several go-to-market areas, and have developed the most valuable capabilities in areas of highly evolved segmentation, micro-segmentation and personalization that maximizes both relevance and effectiveness, through automated and AI approaches.

While most companies make use of integrated or disparate CRM installations, few achieve the functionality that provides rich, relevant, and actionable data about the accounts, groups and contacts in their various departments. Whether using Salesforce, Microsoft or other technologies, we assist you in architecting, deploying, configuring, integrating, evolving, and administering a CRM platform customized to your needs and your market space.

Growth and revenue predictability depend on many factors. A critical one is the way your leads are managed throughout the marketing and sales pipeline. We provide the business and technical acumen to engineer lead scoring, lead qualification, lead routing, lead recycling and other optimizing processes for lead generation in particular, and lead management generally. We enhance that with attribution and measurement for continuous development.